In 2023, the top 5 content creators worldwide have gained significant audiences, with T-Series and Cocomelon being excluded from the list. The focus is on individuals who create content for a living, excluding brand channels with high subscriber counts. Top 5 most subscribed and followed No 1 YouTuber in the World 2023.
Most subscribed and followed YouTubers in the World
05. Vlad and Niki
Vlad and Niki is a YouTube channel featuring Russian American-born siblings, Vladislav, Nikita, Christian Sergey, and Alice Vashketov. Originally from Moscow, they run 21 channels in 18 languages and reside in Miami, Florida and Dubai. Their main channel is the 5th most-viewed and 5th most-subscribed globally.
Vlad and Niki, brothers, launched their YouTube channel in 2018, There are 93.2 million subscribers. focusing on roleplays, vlogging, and advertising. They signed representation deals with Haven Global and Playmates Toys, securing licenses for mobile apps and content. In 2019, they were ranked as the YouTubers making the most money per video, earning an estimated US$312,000 per video.
04. Like Nastya
Anastasia Sergeyevna Radzinskaya, known as Like Nastya, is a Russian-American YouTuber Like Nastya, born on January 27, 2014, is a renowned Russian-American YouTuber with 104 million subscribers. who creates content in various languages, including children’s songs, educational entertainment, and roleplays. Born in Krasnodar Krai, Russia, Anastasia was diagnosed with cerebral palsy and moved to Miami, Florida in 2018. Her parents sold their companies and created their YouTube channel in 2016. Anastasia became the third highest-paid YouTuber in 2019, with an estimated annual income of $18 million. Her parents signed with Yoola and Jellysmack.
03. Kids Diana Show
Eva Diana Kidisyuk, known as Kids Diana Show, is a Ukrainian-American YouTuber With over 108 million subscribers, who hosts several roleplay-oriented children’s content channels. Her main channel is the world’s third most-viewed and subscribed, alongside her brother Roma and parents Volodymyr and Olena.
Diana, a YouTuber, has a family of four, including her brother Roma Kidisyuk, who runs a channel called Kids Roma Show, and her younger brother Oliver. Diana has been nominated for the 2020 Streamy Awards and the 2021 Short Awards in the Parenting, Family and Kids categories.
Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his Let’s Play videos and comedic formatted shows. Born in Gothenburg, Kjellberg registered his YouTube channel in 2010 and gained a substantial following. His content diversified to include vlogs, comedy shorts, formatted shows, and music videos. Kjellberg’s content became controversial in the late 2010s and attracted increased media scrutiny.
In 2019, Kjellberg was overtaken as the most-subscribed YouTube channel after a public competition with Indian record label T-Series. Subsequently, Kjellberg became more reserved online, uploading less consistently and taking frequent breaks from internet use. He eventually semi-retired from YouTube, choosing to upload less frequently for his enjoyment rather than as a career. With over 111 million subscribers and 29 billion views, his channel still ranks as one of the most-subscribed and viewed on YouTube.
NO 1 YouTuber
01. Mr Beast
James Stephen Donaldson, known as MrBeast, is an American YouTuber, entrepreneur, and philanthropist known for his extravagant stunt videos. With over 185 million subscribers, he is the most-subscribed individual user on the platform and the second-most-subscribed channel overall. Born in Greenville, North Carolina, Donaldson began posting videos on YouTube at the age of 13 under the handle MrBeast6000. His videos, typically involving challenges and giveaways, have become increasingly popular. As of 2023, the MrBeast team consists of over 250 people, including Donaldson himself.
He also runs the YouTube channels Beast Reacts, MrBeast Gaming, MrBeast 2 (formerly MrBeast Shorts), and the philanthropy channel Beast Philanthropy. As of 2023, he is the highest paid YouTuber and has an estimated net worth of $500 million. Donaldson is the founder of MrBeast Burger and Feastables and co-creator of Team Trees and Team Seas fundraisers.